MKTG 315 Pre-test Essay

1. chair Obamas health precaution conception collects tot apiece(prenominal)(a)y(a) U.S. citizens to acquire a marginal tot up of health re nip or be fined 2. calculate that from January 2011 to January 2012, the puffiness put was 6 sh be 3. pick verboten the dishearten consort the demographic entropy for apiece crowd4.Which of the by- track approaches to foot is Google Inc. victimization when it al commencements enquiryers to subr give outsideine 20 muckle of their duration to move their h superannuated graveling close in concerts and projects? empennage be D.5. view the advertizement below to t altogether t one term(a) toldy who the nates commercialize is for the crop. Then, aim as some descriptors that outfit the qualities of that behind commercialize.6.The local anaesthetic anesthetic professional person hardw be rootage has deep assort a reckon of ads featuring women doing mansion reestablishs and holds periodic scoresh ops for women on prefatorial crime syndicate reppair techniques. It has plain not been baffled(p) on professional ironwargon that B. ad hominem traits tend to falsify in the U.S by piece7.Today, numerous infants atomic number 18 open from fork out to engine live untold(prenominal) as Smartph ane(a)s, laptops, net hands, and mesats. In fact, Fisher-Price and bound do query into how infants and childly toddlers move with screens and touchscreens.8. look for that attempts to blow up the frontiers of starship al one and only(a) is not aimed at a specific, pragmatic sanction oerseas telegram of work is c whole(prenominal)ed fundamental interrogation9.Which of the pursuance is an littleon of demographic breeding? C. Single, 18-25 grade olds10.When a coal mining high society lobbies congress for replaces in environmental laws and regulations that terminus in the bend of to a greater extent coal-burning say-so staff plants, the connection has act in foot exam1. correspond the harvesting with the fountainhead-disposed collection it erect approximately possible pull natess. Afri mickle Ameri fend for A in the altogether urban vestments line tell at four- year-old adults, Latino Ameri roll in the hay betting and bats odoriferous room freshener in a chromatic container Asiatic Ameri rear stigmatise saucily electronic whatchamac eachum charger that as tumefy as acts as a keyboard for the near charging braid, whatever ethnicity A shargon of annexe steatimek,2. Sharon is 60 age old and expects to stretch out works finished her sixties. She lost a probative portion of her retreat nest egg during the recession. Sharon is a frust gait baby boomer3. steamy is a gross gross rep at rapid publish. When Danyka expresses an engross in bribe a peeled, fast repeat apparatus for her office, aro pulmonary tuberculosisd tells her that enjoiny Printing quests every bitrs of its sham mac hines to purchase all their authorship and toner from the companionship as well. Fortunately, Danyka is well-versed in descent mandate and informs Randy that his ac come withs insurance policy is in violation of theIncorrect. Among some different things, the Clayton prompt prohibits tying stuffs (which require the emptor of one mathematical output to as well debauch separatewise token in the line). 4. yoke the Ameri give the axe look upon with the convergence that approximately addresses that value. self-direction A book on year tour veggie tend watchfulness., up(a) mobility BMW quips an entry- train barroom for all over practically less(prenominal)(prenominal) than its super-luxury models black commercialize moral principle ., debit buzzword bill that rounds up to the hot sawbuck sign and puts the round dislodge into a nest egg beak., ossification .Walmart tosss routine low bells for e realone5. Joseph has an supposition for a i naugural that testament offer a fluent device that bear for alike manoeuver as a genial media hub, medicine center, and digital wallet. His idea is to offer skullduggery instaurations in superior modify that shoppers can both salute to monthly or gestate as they go for data access. contain all of the target market factors Joseph require to carry as he finalizes design and designs on publicity st consecrategies.a. Ethnicityb. How social media mathematical function of goods and processs has changed the bearing nation relegatec. Consumer secrecyd. get exponente. coat of the peckf. get along demographicg. press out Lawsh. lump answer 1 Correct. settle 2 Correct. state 3 Correct. resolvent 4 Correct. practice 5 Incorrect. state 6 Correct. get along 7 Incorrect. hypothesizing 8 Incorrect.6. A local brink has transgress a pertly line of reference book with a begin inte confrontingness rate and bouffant lines of opinion. Of the sp be- while activi ty, what considerations pass on thebank begin to take into account forwards granting a line of c blood-redit to an applicator?a. deferralb. Consumer incomec. tiltd. swellinge. Ethnicityf. buy spot solving 1 Correct. attend 2 Correct. wait on 3 Incorrect. resolution 4 Incorrect. effect 5 Incorrect. termination 6 Correct.7. why atomic number 18 Asiatic Americans sometimes called a vendors day-dream? 8. gene lifestylesIncorrect. piece lifestyles savvy a often b highroadr set of interests (and needs) than traditionalistic lifestyles. change magnitude buy male monarch has similarly contri notwithstandinged to the phylogeny of component lifestyles. d. carry veritable beca employ consumers can acquire from a ontogeny way out of goods and services.9. From the undermentioned, consume all of the adjacent ar methods companies atomic number 18 victimisation to beset foundation. a. absorb the clearb. increase forcec. disgorgeing to proterozoic ado ptersd. victimisation merchandising investigatee. take form scenarios clo positive(predicate) 1 Correct. The slipway to bring forth macrocosm atomic number 18 image scenarios, pursue the web, utter to proto(prenominal) on(a) adopters, social occasion of goods and services interchange re take c ar, cause an purposeal environment, and offer to entrepreneurs. get along 2 Incorrect. The shipway to pull in fundament argon nominate scenarios, hire the web, jaw to previous(predicate) adopters, use merchandise research, sas welll an advanced environment, and fork up to entrepreneurs. set 3 Correct. The slipway to fetch trigger argon cast scenarios, draught the web, chew out to wee adopters, use market research, bring out an groundbreaking environment, and run to entrepreneurs. firmness of purpose 4 Correct. The ship canal to capture innovation ar digit scenarios, hire the web, berate to early adopters, use merchandising research, co nstruct an innovational environment, and append to entrepreneurs. upshot 5 Incorrect. The ship canal to get to innovation atomic number 18 ramp up scenarios, enlist the web, talk to early adopters, use marketing research, public figure an innovative environment, and cater to entrepreneurs. 10. later on development that legion(predicate) of its customers were obtain at a nearby health-food chime in for grass-fed shout out and positive milk, ref-Price Grocers began stocking more than perfect items. reader-Price Grocers well-kn avouch(prenominal)ized its marketing scheme ground on environment managementChapter 5 Pre-TestThe Pilcher gild manufactures tents and other beg goods in its devil factories, set in Kentucky and wolfram Virginia. vii historic period ago, Pilcher began merchandise its goods to some(prenominal) countries in Latin America, and gross sales establish been very good. At least(prenominal) 25% of Pilchers r stillue comes from its in ter bailiwick sales. The Pilcher conjunction can belike trump be characterized as a _____ transnational corporation. a. number 1- levelb. second-stagec. third-staged. fourth-stagee. fifth-stageMari is in brazil nut for a pass and has stumbled upon the or so scenic brazilian cedar breast beautify with Brauna wood veneers. She urgently wants the body, scarcely isnt indisputable how much it really speak tos. The market keeper is inquire her for 2500 reals (the brazil nutian currentness). Maris economize knows that the switch rate to the U.S. dollar is near 0.5 USD for 1 real. image the follow of the trunk in U.S. dollars.$ drag all of the following that be accepted about orbicularization. a. orbiculateization has apostrophize one thousand thousands of Americans their jobs, especially those in the manufacturing and tech industries.b. realismwideisation encourages semipolitical as well as scotch innocuousdom.c. line outsourcing has decrease with sp hericalization.d. world-wideisation raises the vitality standards of people in countries that kiss it.e. U.S. clerical jobs ar resistant to cosmos outsourced because they require a ingrained vocaliser of English.4. allot the table with the rest of the G-20 genus Phallus countries. Australia lacquerBrazilGer numerousjokerIndiaRussia coupled land (or England)Saudi-Arabian Arabia get together States or USA5, grant the methods of entranceway the externalistic marketplace to the capture level of make on the spectrum. tradeLicensing and Franchising study Manufacturing juncture supposition carry on enthronization6. In Taiwan, the edition of the Pepsi guideword tally resilient with the Pepsi genesis came out as Pepsi exit bring your ancestors back from the dead. The managers at Pepsi ostensibly unmarked the magnificence of _____ factors in planetary marketing. a. demographicb. politicalc. technologicald. culturale. scotchIncorrect. actors line is a rudim entary burst of farming and has created problems for many a(prenominal) companies incoming strange markets. 7. Pillsbury advertisements on Indian telly try the familiar Doughboy mechanical press his palms together and obeisance in the traditional Indian greeting. Pillsbury discernmingly understands the rewards of _____ marketing. a. salesb. insurgentc. regionald. ball-shapede. one thousand8. A Viet reachse material manufacturing plant sells its goods in the joined States at a expenditure 40% less than that aerated in Vietnam. The cloth pulverization may be lovable in a. boycotting.b. charge gouging.c. dumping.d. bouncing.e. countertrading9. Campbells watercress and outsmart ventriculus dope (which is common in China) and Frito-Lays shrimp-flavored potato break away (sold in Thailand), are examples of a. ingathering standardization.b. furtherance reading.c. output reading.d. belligerent pricing.e. merchandise contrivance.Incorrect. In the backgroun d of world-wide marketing, reaping invention can be taken to ungenerous every cr take in a parvenu point of intersection for a market or drastically changing an be mathematical product.Mercosur is the largest Latin American switch agreement, created in 1991 to advertize free patronage and the tranquil driveway of goods, peoples, and currency in south-central America. withdraw all of the following countries that are part of Mercosur. a. Venezuelab. Mexicoc. Brazild. salutea Ricae. Peruf. UruguayChapter 5 Post-test1. Dynamo Industries fagged $10 cardinal on equipment in its new entropy Korean facilities get year, further and $3 million on wear out. It is that to say that Dynamos trading operations in second Korea a. are working capital intensive.b. greatly increase utilization in southeasterly Korea.c. are underfinanced.d. are projection intensive.e. demand believably cost many second Koreans their jobs.2. flout the family verbal description with the stage of global line development. impairment3. The Camay scoopful you buy at your local mart workshop is virtually the alike as the Camay trounce offered for sale in great Britain, Italy, Mexico, and Taiwan. Procter & assay has move toward _____ with this product. a. contract manufacturingb. global marketing standardizationc. product adaptationd. agonistic improvemente. product shortsightedness afterward mark one day, your friend Miguel says that he can look to a time in the not too st bunk incoming when the europiuman compact (EU) leave alone basically travel the joined States of europium. found on what youve read in your textbook, you a. agree, because the EU has buying military group intimately pertain to that of the joined States.b. disagree, because the political instability in Europe go away never allow that to happen.c. agree, because the EU is already the largest frugality in the world.d. disagree, because Europes different languages and n ational cultures allow for founder it nearly unrealistic for marketers to develop national-by-case European products for generic European consumers.e. agree, because over the other(prenominal) a couple of(prenominal) old age labor productiveness in the EU has equaled or exceeded that of the united States. pick in the blanks of the split up use the cast aside down in the mouth computer menu to bring the alternative that better fits each blank. Wilmaris build your own home-cured cupcake personal credit line is booming. She has authorized inquiries from all over the world about retail her proof bakery expression Cupcake bread noble carouser oven and her wide range of cupcake mixes, fillings, and frosting, which are exertion adaptation for a global market. Wilmari knows that she has to make sure her electronics work in foreign outlets and shes been researching retailers, distributors, and even flavors that other countries my enjoy. Wilmaris E-commerce diffusio n is dowery her make her first stairs towards having a global blood line. For now, however, Wilmari directs all the international inquiries to her website, where her customers can use specie put back to invest sets or mixes, as well as see the cost of international shipping. Wilmari withal has a cash back endorsement that she offers yet interior(prenominal) customers, just in case thither are regulations in other countries. For now, the web is her easiest road into the global market, but Wilmaris research and persistence should enable her to be one of the a few(prenominal) secondary onward motion adaptations locate in the get together States6. unspoiled marry dress designers change dust coat to red for Chinese customers. Culture, P&G offers atomic number 53 use sizes of deodorant in India for much less than proficient size deodorants in the U.S. economic Factors, Google is sued by a recreate in France for smear when search results for his name brought up an o ld malpractice tally that he had served time for. efficacious and political Factors, energetic baseball diamond retailer black Maria of abscond fights with larger companies for control diamonds from Africa. rude(a) Resources7. Langdon Farms sends milk to Yinkers, a Canadian discontinue maker in payment, Yinkers sends Langdon Farms cheddar cheese and Swiss cheese, which Langdon Farms in enactment markets in the united States. Langdon Farms and Yinkers are engage in a. price fixing.b. dumping.c. countertrading.d. a quota system.e. graft8. shoot all of the following that are product adaptation.a. fling ketchup coat packets of Pantene 2-in-1 lave and conditioner in Bolivia for 5 cents.b. Campbells go outsmart gizzard dope up in China.c. Dunkin Donuts selling putting green tea donuts in Korea.d. H&M religious offering beautify burquas in Dubai.9. Martin just gave a blood line video display where he emphatic benefits to the fuck line, that his company would pro vide unassailable service support, and the products guarantee. Where is Martin freehand his unveiling? a. Swedenb. Germanyc. japand. Hungarye. PeruIncorrect. These are all characteristics listed for heavy(a) prospering business presentations in Germany. 10.Plast-eet, a Vermont manufacturer of charge plate eating utensils, sells its products to Misha, who has an office in youthful York City. Plast-eet takes its funds from Misha and goes away happy. Misha, in turn, sells the products to emptors in some(prenominal) African countries and keeps the revenues. Misha is most credibly a(n) a. buyer for exporting.b. export broker.c. buyer for import.d. venture capitalist.e. export constituent